The tool to spring retail into the future is here.
Time to get on board.
Virtual Reality Showrooms
Using 360° videos, computer generated imagery,
and virtual/augmented reality, we create virtual showrooms
that can sell anytime, anywhere.
As shopping patterns change in a viral world,
consumers not only want, but need contactless shopping
and seamless purchase experiences.
Additionally, a virtual reality showroom encourages
a memorable customer shopping experience
that generates sales, repeat business, and
strengthens brand recognition.
Brands that have been early adopters of VR technology have seen significant lift in sales for several years. Conversion rates are increasing anywhere from 10% to as much as 200%. Product returns are dropping by 25%. Time to make buying decisions has been cut in half. VR is making impacts with real ROI that can’t be ignored...
What is a Virtual Reality Showroom?
A virtual reality showroom is a designed and customisable computer generated showcase that allows your products to be displayed virtually for buyers to engage and interact with.
What are the benefits of a VR Showroom?
Limitless in market reach
Rids of cost and complexity
Eliminates logistical challenges
Eliminates transport overheads
Immune to travel restrictions
Facilitates contactless shopping
Infinite viewing times, no need to set meetings
Display items that are still in production
How often do you add, change, or omit products in your collections?
As some products discontinue, others carry forward to the following season. Using virtual reality, you can edit your product offering with ease. This also allows for slick communication with buyers, providing clarity on your stock availability.
Educate and Inform
The ability to interact and engage with your products sparks curiosity and interest. VR gives you the chance to educate on features, benefits and details of your product or service.
Take for example, a product of intricate features:
In our current economic climate, buyers are becoming more comfortable making purchasing decisions without viewing what they are buying in real life.
When trust grows from multiple touchpoints, your product must be available to connect with your audience.
Success in VR Showrooms
Industry leading innovators, Austin Engineering, came to Viewport to develop a virtual reality space that would showcase their large equipment. The purpose was to use the technology at expositions to then convert interest to sales.
We covered a lot of ground in XR platforms for this project – ranging from touchscreens, iPad augmented reality, virtual reality headsets, and HoloLens tech.
How did we show customisation while displaying huge equipment? We put the viewer in charge, creating a vital touchpoint in the customer journey. Our tactical solutions put Austin’s rock solid engineering tech on a next generation platform. Coming to life as a multisensory experience, that materialises the products, placing them into the client’s hands.
This is not a futuristic concept, this is right now.
The investment in a VR Showroom has limitless potential for your brand and product range.