Consumer’s minds have changed; immersive technologies are no longer niche and unattainable. They’re for all of us.
Jill Cambell, Facebook
Viewport is an Australian based Immersive and Interactive tech company – Augmented Reality is part of our DNA. We have produced groundbreaking AR apps for Mondelēz, Rio Tinto, Target Australia and many more high profile brands across Australia and the globe.
The Viewport point of difference is user experience and visual fidelity. Our experienced Perth based team delivers only the most intuitive AR app platforms combined with the highest quality digital twins to bring your product or experience to life.
Change the way you interact with the world.
Increase engagement and visualise anything in situ.
Connect to your existing backend systems. Add E-Commerce, Gamification, Spatial Measurements and more. A custom built AR app will change the way your consumers, employees, students or clients interact with your brand – with industries globally adopting Augmented Reality in droves. Property, Mining, Medical, Retail – the list goes on. Augmented Reality is fast becoming a standard tool for enterprise. Contact one of our sales team to find out how Viewport can help shape your organisation’s future.
At Viewport we have found that exposure to augmented reality encourages creative thinking. Whether you use it to work, play, learn, or connect, you will pull different positives from each. For example, Western Australia has strong ties to the mining industry. Much of the augmented reality in Perth is for training and education, providing higher immersion and data retention rates.
There’s no doubt that Augmented Reality received a bump in 2020, you’ll read that almost everywhere. However, Australia’s adoption of remote interactions was already on the rise through various social media platforms.
Maybe you didn’t personally post it, but who hasn’t tried a filter?
Particularly in Australia, the augmented reality narrative is in its infancy. Sure, an ever growing number of companies have adopted and integrated the immersive technology for training, education and safety (to name a few).
Yet the future promises something far greater.
Augmented reality promises to be as influential to our society as the smartphone.
The Augmented Reality for Enterprise Alliance offer a simple answer to the common question of “What does AR mean?”
“Augmented reality refers to any technology that ‘augments’ the user’s visual (and in some case auditory) perception of their environment.”
To elaborate slightly:
“Typically, digital information is superimposed over a natural existing environment. Information is tailored to the user’s physical position as well as the context of the task, thereby helping the user to solve the problem and complete the task.”
The soon to be ubiquitous nature of the tech was made apparent by Tom Emrich (the managing director of Augmented World Expo and an expert in AR/VR/wearable technology) who stated that
“AR can be experienced today at scale on handheld devices like smartphones and tablets, on magic mirrors and smart displays, as part of projection mapping experiences, as well as wearable devices currently available (and soon to launch) to the market such as smart glasses and hearables.”
When we get to this [AR] world, a lot of the things we think about today as physical objects, like a TV, will be $1 apps in an AR app store
Mark Zuckerberg (Influencer on Social Media)
Impact of Augmented Reality in Australia and Beyond
Forbes predicts a vast impact across the eCommerce, Food service, Industrial, and Education sectors.
Within eCommerce, augmented reality can create more fulfilling shopping experiences. It goes without saying that they would be more secure.
Customers love innovative experiences. While this may be true across all markets, it’s especially so in food service. You could learn from a virtual chef, or explore the environmental origins of your meal.
In the industrial context, it’s about access and visibility into complex technologies and supply chains. In full 3D, customers can see how their clothes are made. Or a manager can examine their shipping efficiency.
You click purchase, and get an offer to join the most picturesque part of the item’s journey to you.
Education is a whole different ball game, well it’s not a game, a lesson? It will certainly be more engaging. EdTech will grow to a AUD$243 billion dollar industry by 2025.
Before long, all universities in Australia (and some schools) will have dedicated AR labs, helping educators bridge physical and augmented experiences.
The presence of augmented reality in Perth is growing rapidly. The advances of 5G connectivity and increased data loads have seen most remote mine sites leverage the technology for training, safety and education.
Recent upheaval caused unexpected creativity, through the increased adoption of real-time 3D and other immersive technologies. These have met the need to stay resilient and provide remote support.
Immersive storytelling with augmented reality, can bring worlds to life for everyone. – not only students and employees. One example from our own portfolio was Eco Structures, a luxury glamping tent manufacturer which distributes across Australia and around the world.
We recreated the experience of exploring their designs in 1:1 scale, both internally and externally, and made them fit in your pocket. All at the tap of a finger. This streamlined their marketing and sales pipeline, drastically reducing costs in product presentations and improving customer engagement cycles.
It is well understood that smart investments in AR technologies drive business impact.
Global leader Austin Engineering, wanted to improve their customer journey. In an industry where spend is big, and machinery, even bigger, this was a great opportunity.
We created a multisensory experience that put the gigantic products in clients hands. Empowering users to customise their ideal machine, in augmented reality and virtual reality. This broke the no travel barrier for their international sales team.
We have rendered exquisite developments for another of our valued clients Colliers International. Having these architectural design turned into an interactive digital twin allows viewers to inspect them closely, and understand how the spaces work. The clarity they give helps propositions to get approval from councils and planning committees.
Please scope our portfolio to see the AR work we have done for Coles, Cadbury and Target.
Augmented Reality Glasses & Headsets
This year will bring a vast impact from all-in-one (AIO) devices. A major accelerant for augmented reality will be the sheer number of these devices soon available.
Whether it’s Apple’s heavily awaited AR glasses, or Microsoft’s HoloLens 2. Or, any number of recently released AR headsets; Epson MOVERIO BT-300, Everysight Raptor, Google Glass Enterprise Edition, Kopin SOLOS, Toshiba dynaEdge AR100 Viewer, Vuzix Blade Smart Glasses, ThirdEye Gen X2, Vuzix M300.
Microsoft has seen a 13x increase in HoloLens 2 use for remote assistance, since January 2020. For the Perth based Rio Tinto Operations Centre, Viewport sourced 20 Hololens 2 headsets for Rio at the peak of lockdown, providing setup, training and support so they could continue operations while adhering to social distancing guidelines.
It’s not hard to see that people’s minds have changed; immersive technologies are no longer niche and unattainable. They’re for all of us.
The retail market in general has evolved. Interactive and immersive technologies will revolutionise the space. Faster, more powerful graphics, facilitated by Australia’s 5G no doubt playing a role.
The future of human connection
AR and real-time 3D have most recently been championed for their immersive applications. Their power to replace events and exhibitions was unparalleled. Their capability to connect collaboration, allowed teams to work together from afar.
Bryan Ma (vice president of client devices research, IDC) says that augmented reality tech varies more than we give it credit for.
Augmented reality is not just glasses, or expensive headgear. “If anything, phones and tablets are much more common, even if they are not hands-free like a headset.”
According to a report published in 2020, the AR market size is expected to increase from its 2017 position of AUD 4.5 billion to in excess of AUD 256 billion by 2025. Which tells us that it’s here to stay.
In our immediate future we will see augmented reality evolve beyond task completion. It will emerge as the ideal medium for human connection and collaboration in business and education.