In case you’re new to the topic, and want to find out what is a 360° video, we’ll outline that here:
360° video or 360° degree videos require an omnidirectional camera or collection of immersive, spherical 360° view video recordings.
All directional views are recorded simultaneously. 360° video provides an in-depth experience plunging the viewer in, as though they were there.
You can leverage the data that your video generates. As engagement increases, you continue to learn more about your audience. Strategically improving the content you provide viewers.
This data can be used to improve what you offer your audience – and how you market it to them. Data will tell you their preferences, which part of the content they were most interested in and plenty of other useful information you can use to refine your marketing strategy.
Interactive 360 Video
There are many benefits to interactive 360 video, namely teleportation and points of interest (POI). POI’s allow the user to have signposted destinations within their experience.
Teleportation, as one would assume, is the ability to move from one point to another point, in a virtual environment.
What makes 360° video different from VR?
The manner in which you view 360 video is generally what sets it apart from VR. The terms are often used incorrectly, 360 video viewed on a screen like on Facebook or Youtube. Though when viewed through a headset, like an Oculus Rift or HTC Vive, is considered VR.
Rio Tinto Family Day: 360° video
During The Great Lockdown, the Viewport team hit the drawing board and created a VR app for Rio Tinto to provide miners and their families some much needed connection.
The Rio Tinto Family Day app gives a closer look at the day’s of six miners; using 360° video, 3D visualisation, and the personal touch of good ol’ workplace friendships.
We achieved this interactive experience utilising 3D and gaming engine software, we enhanced raw 360° video for a powerful end result. Border closures, travel costs, and safety requirements to even enter a mine site – all contribute to the barriers to entry for a physical Rio Tinto family day.
The Rio Tinto Family Day app has completely changed this reality. Now families can connect with their FIFO loved one’s from the safety of their own homes.
Our genuine up close look at Rio Tinto’s world class mine, has unlocked a level of visibility into the on-site experience previously unheard of.
The Best 360° video portfolio in Australia
Viewport develops a few different ways to utilise 360° imagery in your business. See below for some of our best work for our best clients and how 360° videos benefited them.
360° Photography: Dept of Parks &Wildlife
WA Department of Parks and Wildlife partnered with Viewport to create an app that puts the best of WA’s natural wonders in your hands.
Our team journeyed far and wide to create stunning 360° imagery showcasing the range of beauty the Big State encapsulates from the Peel to Southwest regions.
These images are now in the Department of parks and wildlife app allowing for interactive tours of Western Australia’s parks – to be accessed anywhere, anytime.
360° CGI: Mitre 10
Has your product not quite come to life yet? Not a problem.
Viewport specializes in 360° CGI for retail stores, property developments, product marketing and more.
Mitre 10 approached Viewport to create a CGI 360° video to help visualise the store layout and planograms within.
As store layouts prompt the customer flow throughout their shopping experience, it is paramount to get it right.
With the guidance of the Mitre 10 team, Viewport developed a store layout plan down to the finest detail. Enabling a view from the customer’s perspective, Mitre10 was able to strategically plan their space, merchandise product, visualise sign presentation, in which all will enhance their customer experience.