Audiences love 360° video content, take the retention and engagement rates that drastically outperform traditional video as proof. Viewport makes world-class interactive 360° content out of our headquarters in Perth, Western Australia.
360° video can become truly interactive through advanced software engineering and hardware. When paired with technology such as VR and mobile AR apps, you can achieve anything.
Our cross-industry experience means that Viewport can efficiently create interactive 360° video packages relevant to your business.
If you’re new to the topic and want to find out what a 360° video is, we’ve got you covered.
360° video (or 360-degree) videos require an omnidirectional camera or collection of immersive, spherical 360° view video recordings.
All directional views are recorded simultaneously. Thus, 360° video provides an in-depth experience that plunges the viewer in, as though they were in the video themself.
Monoscopic Vs Stereoscopic
Google Street View is the most prominent example of a monoscopic 360° view. Flat renderings stitched together creating a 360° view.
A more granular 360° experience – stereoscopic mixed reality replicates the natural world to a more faithful degree than monoscopic. The images are 3D, bringing both depth and range to your experience.
You can leverage the data that your video generates. As engagement increases, you continue to learn more about your audience. Strategically improving the content that your business provides viewers.
This data can be used to inform what you offer your customers – and how you market it to them. The analytic data will tell you their preferences, which part of the content they were most interested in and plenty of other helpful information you can use to refine your marketing strategy.
Interactive 360 Video
There are many benefits to interactive 360° video, namely teleportation and points of interest (POI). POI’s allow the user to have signposted destinations within their experience. As one would assume, teleportation is the ability to move from one point to another point in a virtual environment.
What makes 360° video different from VR?
How you view 360° video is what sets it apart from VR. The terms are often misused; 360 ° video is content viewed on a screen like on Facebook or Youtube. When viewed through a headset, like an Oculus Rift or HTC Vive, it may be termed VR. However the more accurate term would be Mixed Reality.
Rio Tinto Family Day: 360° video
During The Great Lockdown of 2020, Rio Tinto commissioned Viewport to create a tech solution that provided miners and their families some much-needed connection.
Regardless of border closures and stay at home orders, entering a mine site as a civilian is a complex process and an expensive one. These travel costs and safety requirements were further barriers made harder to cross by the pandemic.
We hit the drawing board and created an interactive experience utilising 3D and gaming engine software to remedy this. Rio Tinto Family Day app gave a closer look at the day’s of six miners; through 360° video, 3D visualisation, VR, and the personal touch of good ol’ workplace friendships.
We enhanced the raw 360° video for a powerful result. Our authentic, up-close look at Rio Tinto’s world-class mine has unlocked a level of visibility into the on-site experience previously unheard of.
The Rio Tinto Family Day app overcame the disconnection and isolation felt between sites and suburbs. We enabled families to connect with their FIFO loved ones from the safety of their own homes.
360° Photography: Dept of Parks &Wildlife
Western Australia’s Department of Parks and Wildlife partnered with Viewport to create an app that puts the best of WA’s natural wonders at your fingertips.
Our team journeyed far and wide to create stunning 360° imagery showcasing the range of beauty the Big State houses, from the Peel to Southwest regions.
These images are now in the Department of Parks and Wildlife app allowing for interactive tours of Western Australia’s wonders – accessible anywhere, anytime.
360° CGI: Mitre 10
If your store or business idea is still in the concept phase, 360° CGI enables informed planning to begin, without the need for space or the cost of building in real life.
Mitre 10 approached Viewport to create a CGI 360° video to help visualise the store layout and planograms within.
Store layouts guide the flow of a customer’s shopping experience. Therefore, they are of paramount importance. Unfortunately, it is expensive and laborious to get right, and it rarely happens on the first try. One of the reasons experimentation in 360° CGI is so valuable is that you can try anything at a fraction of the cost.
With the guidance of the Mitre 10 team, Viewport developed a store layout plan down to the finest detail. We developed views from the customer’s perspective, which enabled Mitre10 to plan their space strategically, merchandise the products, visualise sign presentation in situ to create the ideal customer experience.
The Best 360° video portfolio in Australia
360° imagery has a plethora of different uses, that cover all industries. See below for some of our favourite work done for our valued clients. Find out how 360° videos can benefit your business.
Viewport’s 360° CGI portfolio spans retail, property developments, product marketing, engineering, and much more. So take the first step to bring your vision to life and say hi via our contact form.
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