Virtual Reality and Architecture: The time is now


For almost a decade, there has been talk of how Virtual Reality technologies are going to change the way we do things. Almost every industry you can think of has been mentioned in this regard along with ambiguous qualifiers like “someday” and “before you know it”, by industry experts and armchair experts. In much the same way that we have long imagined flying cars and hoverboards, the vague idea of what Virtual Reality will someday be able to do is held in similar regard. The funny thing about this is that we’ve become so used to thinking this way that most of us haven’t realised that “someday” and “before you know it” is actually right now.

Viewport Studios is an industry leader when it comes to the business of creating Virtual Reality experiences for its clients and over the course of the past 12 month’s we’ve made a name for ourselves within the architecture industry for being able to deliver hyper realistic architectural walkthroughs using high fidelity photography and innovative 3D 360 video unique to Viewport in terms of both our methods and our final product. From our humble office in Perth, Western Australia, we have worked with Walnut Crossing, BSB Design as well as Ozgrind just to name a few and. You might be interested to know how often we were often surprised to find just how surprised each client was by what we produced for them. Through the use of core technologies such as 3D 360 video and stereoscopic vision as well as innovative gaze and native controller input, Viewport leaves conventional expectations and its competitors in the dust whilst simultaneously opening doors that our clients didn’t know existed and ushering them through into a world of untapped potential.

So it goes without saying that if we had a dollar for every time we heard someone say, “we had no idea the technology was so far along”, we’d be able to retire early. But exclamations like this have made us realise just how few people involved in the industries that can benefit the most from the kinds of Virtual Reality experiences we’re capable of producing. Plus, there’s a special kind of joy that comes from watching a 50 something year old CEO experience Virtual Reality for the first time with the same expression as a 10 year old on Christmas morning in the throes of opening their presents.

But what surprises people just as much about what we show them is how we show them. We’ve delivered experiences compatible for every kind of device from the Google Cardboard and Gear VR to the HTC Vive and Oculus Rift which require more hardware in exchange for a higher ceiling on the sheer quality of the experience. What this demonstrates is the ability to cater to a mass markert advertising approach through mobile devices all the way up to on site demonstrations using the most expensive VR headsets on the market to individual clients. In other words, there’s a way to meet every clients need and often on multiple fronts. They just need to be made aware that the the potential exists now and not at some hazy point in the future.